More than a logo.
I’ve just returned from Ethiopia, where time seemed to move at a different pace.
Days began with strong coffee & warm greetings, and evenings ended with laughter echoing around a shared table.
In those moments, thousands of miles from home, I felt a sense of connection that reminded me why Purse & Clutch exists: to bridge lives, stories, & opportunities across the world.
And it’s that spirit of connectedness that is woven into our new logo from designer Lori Fox.
At first glance, it looks simple: two half circles, a central line, & a rectangle.
But like so much of the work we do together, the meaning runs deeper.
The half circles represent people & communities, artisans & customers, past & future, who, when brought together, create something whole.
The central line symbolizes the bond that unites us: compassion, shared purpose, & the strength of knowing we’re not alone.
And the rectangle that frames it all reminds us of the structure & stability that come when we support one another.
This new mark isn’t just about Purse & Clutch, it’s about all of us.
It’s about you choosing to carry a bag that doesn’t just hold your essentials, but also carries forward the story of artisans in Ethiopia & beyond.
It’s about how your purchase helps create fair wage jobs, supports families, & builds communities that are strong & resilient.
Our new collection embodies this philosophy of wholeness & care.
Each design has been thoughtfully crafted by artisans who pour their skill & creativity into every stitch.
When you purchase from this collection, you’re not only investing in a timeless, handmade piece, you’re also investing in a world that is more connected, compassionate, & whole.
Thank you for being part of this circle with us.
Together, we’re creating something truly lasting!
Shop the new collection here.
P.S. When our designer showed me what she’d created for the new logo I didn’t even know we needed, I fell in love immediately. Should you find yourself needing a new logo or any branding / marketing help, I truly couldn’t recommend our designer, Lori more.
Her design brand, The Capstone Method, offers informed & intuitive-based consulting and creative services including brand storytelling, creative direction, message refinement, product design & campaign messaging. Tell her I sent you!